TurboCASH Trademark Policy

From TurboCASH Wiki

Jump to: navigation, search

TurboCASH Copyright and Trademark Policy

==TurboCASH Licensing Policies==
The Copyright to TurboCASH, its documentation, logos and trademarks is retained by Flash Internet CC and its partners. These rights are rigorously protected by Flash Internet and its appointed agents.

This policy document is available online at
http://www.box.co.za/wiki/index.php?title=TurboCASH_Trademark_Policy

The TurboCASH Logos are located at:
http://www.box.co.za/tclogo/

The TurboCASH Source code is located at:
http://www.sourceforge.net/projects/turbocash

The TurboCASH Documentation is located at:
https://mirror1.cvsdude.com/trac/techdocs/turbocash

TurboCASH software is licenced by Flash Internet CC as Open Source. This means that the software is not only available for download free of charge, but you have access to the source code and may modify and redistribute our software subject to certain restrictions as detailed in the General Public Licence (GPL). Official binary releases from the TurboCASH Project are also released under the GNU GPL.

We also release documentation, including the TurboCASH Help files, Accounting Made Easy and associated documents under the GNU Free Document Licence

Our code is free, but we do strictly enforce our trademark rights. We must, in order to keep them valid. Our trademarks include, among others, the names TurboCASH, turbocash.net and turbocash.co.za. and the TurboCASH Flash Logo. This means that, while you have considerable freedom to redistribute and modify our software, there are tight restrictions on your ability to use the TurboCASH name and logos, even when built into binaries that we provide.

Our contributors spend many years producing the product that honours our brand, so we are particularly averse to you modifying our code or documentation and redistributing these products under our trademarks and branding without our quality control. So if you wish to market modified versions of our program or documentation, you will have to do it under your own branding.

==Copyright==
The copyright to The TurboCASH Program and all associated Trademarks and Logos will be held by Flash Internet CC and its partners (TurboCASH), by a private partnership agreement. All rights are reserved.

==Introduction==
This document outlines the policy of TurboCASH regarding the use of its trademarks. Any use of any TurboCASH trademark must be in accordance with this policy. As used in this document, "trademarks" means not just TurboCASH's logos, but also the names of its various products, as well as the names turbocash.net and turbocash.co.za
TurboCASH's trademark policy attempts to balance two competing interests: TurboCASH's need to ensure that its trademarks remain reliable indicators of quality and security; and TurboCASH's desire to permit community members, software distributors and others that TurboCASH works with, to discuss TurboCASH's products and to accurately describe their affiliation with TurboCASH.
Underlying TurboCASH's trademark policy is the general law of trademarks. Trademarks exist to help consumers identify, and organisations publicise, the source of products. Some organisations make better products than others; over time, consumers begin to associate those organisations (and their trademarks) with quality. When such organisations permit others to place their trademarks on goods of lesser quality, they find that consumer trust evaporates quickly. That's the precise situation that TurboCASH seeks to avoid -- especially since, when it comes to intangible products like software, trust is all consumers have to decide on.
Although TurboCASH's trademark policy is composed of a number of specific rules, some contained in companion documents, most reflect the overarching requirement that your use of TurboCASH's trademarks be non-confusing and non-disparaging. By non-confusing, TurboCASH means that people should always know who they are dealing with, and where the software they are downloading came from. Websites and software that are not produced by the TurboCASH Project shouldn't imply, either directly or by omission, that they are. By non-disparaging, we mean that, outside the bounds of fair use, you can't use our trademarks as vehicles for defaming us or sullying our reputation. These basic requirements can serve as a guide as you work your way through the policy.
TurboCASH's trademark policy begins by outlining some overall guidelines for the use of TurboCASH's trademarks -- including the names TurboCASH, TurboCASH.net and TurboCASH.co.za -- in printed materials. It then addresses a series of more specific topics, including the use of TurboCASH's trademarks on distributions of TurboCASH's binaries, linking to TurboCASH's website and the use of TurboCASH trademarks in domain names. At various points, the policy links to other documents containing additional details about TurboCASH's policies.

==Overall Guidelines for Printed Materials and Web Sites==
TurboCASH encourages the use of its trademarks in marketing, fund raising and other publicity-related materials. That includes advertising stating that a person or organisation is shipping or selling TurboCASH products. Of course, any use of a TurboCASH trademark is subject to the overarching requirement that its use be non-confusing. Thus, you can't say you're raising money for TurboCASH when you're actually raising it for a Localisation Project, or use the TurboCASH logos on the cover of your book or on your product packaging.
Although many uses of TurboCASH's trademarks are governed by more specific rules, which appear below, the following basic guidelines apply to almost any use of TurboCASH's trademarks in printed materials, including marketing, fund raising and other publicity-related materials, and websites.

==Unaltered Binaries==
You may distribute unchanged official binaries downloaded from The TurboCASH Project to anyone in any way, subject to governing law, without receiving any further permission from TurboCASH. However, you must not remove or change any part of the official binary, including TurboCASH trademarks. Packaging material is included in the release. On your website, or in other materials, you may truthfully state that the software you are providing is an unmodified version of a TurboCASH application, keeping in mind the overall guidelines for the use of TurboCASH trademarks in printed materials, detailed above. We suggest that, if you choose to provide visitors to your website the opportunity to download TurboCASH binaries, you do so by means of a link to our site, to help ensure faster, more reliable downloads. (See the section on Linking, below.)
If you choose to distribute TurboCASH binaries yourself, we request that you make available the latest stable version (of course, you probably want to do so as well). The notification requirements of the MPL have been met for our binaries, so although it's a good idea to do so, you are not required to ship the source code along with the binaries.

==Official Localised Releases==
Localisation Teams that have been recognised by TurboCASH may identify and distribute Official Localised Releases using TurboCASH's trademarks. Because Localisation Teams and Official Localised Releases represent the TurboCASH project, they are expected to abide by strict guidelines, in particular releases must be made through our CVS system.

==Serious Modifications==
Those persons taking full advantage of the open-source nature of TurboCASH's products and making significant functional changes may not redistribute the fruits of their labour under any TurboCASH trademark. For example, it would be inappropriate for them to say "based on TurboCASH". They should also change the name of the executable so as to reduce the chance that a user of the modified software will be misled into believing it to be a native TurboCASH product.

==Extensions, Themes and Plugins==
At the same time as it seeks community involvement in the development of its products, TurboCASH wants to protect the reputation of its products as high-quality and lightweight, with simple, usable interfaces. If you want to ship extensions, themes or plugins installed by default or as part of the same installation process as the TurboCASH products, and you plan on distributing them under any TurboCASH trademarks, you must therefore first seek approval and inclusion in The TurboCASH Project. What TurboCASH finds acceptable will depend on the effect of the extensions, themes and plugins on the TurboCASH product. To give examples: changing the theme of one product to another, equally high-quality and aesthetically pleasing theme would probably be approved; A combination of ten different extensions with new interface screens and out of context menu items probably wouldn't be.
Anyone is free to download from our CVS site but submission (upload) rights are by invitation only. Submission is subject to peer review and your contributions. Project members are proud of the quality of our work and seek to protect that standard.

==Related Software==
TurboCASH products are designed to be extended, and TurboCASH recognises that community members writing extensions need some way to identify the TurboCASH product to which their extensions pertain. TurboCASH's main concern about extensions is that consumers not be confused as to whether they are official (meaning approved by TurboCASH) or not. To address that concern, TurboCASH requests that extension names not include, in whole or in part, the words "TurboCASH", in a way that suggests a connection between TurboCASH and the extension. So for example TurboCASH Payroll or TCTill, without our permission, are not acceptable.
We have a list of approved sub-projects and you are free to register your project with us. Once you are using our procedures, we will be more than happy to extend the use of our trademarks to your product.

==Linking==
So long as you don't do anything that might confuse visitors to your website, or that might violate the Overall Guidelines for Printed Materials above, TurboCASH invites you to link to TurboCASH's website, including for the purpose of allowing your visitors to download the TurboCASH Program. TurboCASH even provides the banners and buttons to facilitate the download of TurboCASH software:

==Code downloads==
http://www.sourceforge.net/projects/turbocash

==Banners and artwork==
http://www.box.co.za/tclogo/

==Domain Names==
If you want to include all or part of a TurboCASH trademark in a domain name, you have to receive written permission from the TurboCASH Project. People naturally associate domain names with organisations whose names sound similar. Almost any use of a TurboCASH trademark in a domain name is likely to confuse consumers, thus running afoul of the overarching requirement that any use of a TurboCASH trademark be non-confusing. If you would like to build a TurboCASH promotional site for your region, we encourage you to join an existing official localisation project.

==Services Related to TurboCASH Software==
If you offer services related to TurboCASH software, you may use TurboCASH's trademarks in describing and advertising your services, so long as you don't violate these overall guidelines for the use of TurboCASH's trademarks or do anything that might mislead customers into thinking that TurboCASH has any direct relationship with your organisation. When in doubt, err on the side of providing more, rather than less, explanation and information.

==Logos and Merchandise==
When it comes to TurboCASH's trademarked logos ("logos", for short), there are some things you can do and some things you can't do - at least not without asking TurboCASH. You can't put the TurboCASH logo on anything that you produce commercially -- at least not without receiving TurboCASH's permission. TurboCASH owns and operates the TurboCASH Store, which sells a wide range of CDs, Guidebooks, T-shirts, and products with TurboCASH software and logos. That's how we make some of the money that keeps us operating.
There are two additional broad categories of things you can't do with TurboCASH's logos. The first is to produce modified versions of the logos. Secondly, a modified logo raises the possibility of consumer confusion, thus violating TurboCASH's trademarks rights. (Remember the overarching requirement that any use of a TurboCASH trademark is to be non-confusing?).
(Much of the text of this trademark policy has been taken from the Mozilla.org Web site.)

Personal tools